Greenwashing comes in pink too

Cause-related marketing can be of great benefit to both parties involved, as long—as it's authentic.National Breast Cancer Awareness month just celebrated 25 years in October. During the month-long celebration all kinds of products can be found in pink—everything from M&Ms to bags of chicken feed. But not all campaigns are created equal, and not all actually contribute to the cause.Read more in the USA Today article "Some 'pink' products do little for cancer research" (http://www.usatoday.com/news/health/2010-10-31-pinkwashing_N.htm?csp=usat.me)